Interview summaries

We’ve finally got round to providing you with a summary of all the interviews conducted way back! This summary includes all respondents interviewed, both male and female and both professional and student!

Overall we got a good response from the interviews conducted, in general participants were eager to find out more and interested in how the product would work. Most participants claimed that they found it easy to access food during the school/work day; however they often had problems in obtained their preferred choice and bringing food from home usually wasn’t a suitable resolution because they preferred to eat warm food. Many participants mentioned saving money as a potential reason to bring foods from home, however this was never their key reason and they regularly eat out for lunch in the working week. The ability to keep food fresh was another reoccurring answer from the interviews, many participants stressed the importance of being able to keep their food fresh throughout the day if they brought it from home, and therefore we know that the heatable lunch box must use materials that keep the food fresh throughout the day. The final key take-away from the interviews was that participants find it inconvenient to carry a large box around with them all day, especially once the box becomes empty after lunch. They emphasized the need for flexibility so that the box would reshape to fit the ingredients in the box. As a result of these findings we know that we must source flexible, stretchy or bendable materials to make this lunch box convenient for the customers.

In comparison to the female students, the male students seemed much less interested in the ability to bring food from home and heat it. The female students were intrigued and keen to purchase a product similar to this with the same qualities. Professionals and workers on the go also liked the idea of being able to bring food and heat it on the go. The interest in this segment was much more balanced between males and females, with both genders being open to the idea.

Overall we feel that there is a market for this product, mostly because there seems to be a gap between customer needs and solutions available, with the majority of participants wanting to try our product. We will therefore continue to test and evolve it further.